She's "fixing" the wrong things
By: Scott A. Hartley Published on: 26/08/2025Cracker Barrel wasted $700M fixing the wrong problem - just like coaches ignoring spam issues killing their revenue. If your emails don’t reach inboxes, open rates and sales vanish. Fix your foundation first, not just the “decorations.”
Daniel Radcliffe's genius revenge on the paparazzi
By: Scott A. Hartley Published on: 19/08/2025Daniel Radcliffe beat the paparazzi with boring consistency—and that same strategy is the secret to better email deliverability. Here’s how to train inboxes to trust (and deliver) your emails.
Someone called me out ...
By: Scott A. Hartley Published on: 09/03/2025Think perfect email practices guarantee inbox placement? Think again. A subscriber’s reaction just proved why email visibility is a partnership—and how you can take control. Want more eyes on your emails? Here’s how.
Why My Crazy Neighbor Was Actually A Genius
By: Scott A. Hartley Published on: 07/01/2025Google’s latest email updates are like a winter storm—wait too long to adapt, and you’ll be buried. Smart marketers are making small, consistent changes now. Want to keep your emails in the inbox? Here’s how.
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